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Access to Your Genetic Information Becomes More Affordable

23andMe, Inc., a privately held personal genetics company first launched their new
web-based service for U.S. consumers on November 16, 2007. The company’s
Personal Genome Service allows individuals to gain deeper insights into their ancestry
and inherited traits.

Founded by Linda Avey and Anne Wojcicki in 2006, advised by experts
in the fields of human genetics, bioinformatics and computer science,
and backed by Genentech and Google, 23andMe seeks to Revolutionize Personal Access
To Genetic Information. The service allows individuals
to search and explore their genomes, which include a person’s
complete set of DNA as well as all of its genes. This enables individuals
to discover which genes contribute to their personal characteristics such
as lactose intolerance, athletic ability, and food preferences…

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