A few months ago a WordPress blog run by one person, Johns Wu, sold for nearly $15 million. The blog is called Bankaholic, and it was purchased by BankRate. The response within the blogging community can be summed up in a single word–shock. The sale was reported on ProBlogger, who had this to say:
If this price is true it’s a fairly decent sale for Mr Wu (understatement of the year) Рthe blog has an Alexa ranking of 42,168 and averages less than 20 comments per post. The blog does seem to rank very well for a lot of bank terms and I’m sure drives targeted traffic and would convert well with affiliate products Рbut this is still a fairly inspiring sale!
Comments left on Bankaholic after the sale were less understanding. One comment had this to say about BankRate’s business acumen:
Continue reading » Do You Think Bankaholic is a $15 Million Blog
